Even just a bit of advertising changes the game in word-of-mouth marketing

A professor of sociology uses computer simulations of networks to reveal how the presence of even just a bit of advertising or other mass communication — ‘top-down’ information that comes from outside a given network — effectively equalizes the influence of everyone across that network. When advertising exists… ‘it’s not that word-of-mouth doesn’t matter — it’s that nobody is particularly important for the process,’ he said. View original article here Source

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